Samantha Trombley

Marketing & Business Development Specialist

Overview

As HEB’s Marketing & Business Development Specialist, Sam helps implement the firm’s business and marketing strategies, from digital content to public relations and proposal support. Sam is also working with the Resource Team to assist with reports, permitting, and project communications for technical staff. She has over seven years of experience in strategic communications consulting, most recently working with clients in New Hampshire’s outdoor recreation industry to support the growth of the outdoor sector.

Sam is NHDOT Local Public Agency certified.

Community

  • Member of the Board of Directors for Inclusive Ski Touring
  • Member of the Town of Gorham NH’s Destination Management Committee
  • Trivia Host for SalmonStew Trivia across Mt. Washington Valley and Coös County
  • Volunteer for Summits in Solidarity, which aims to foster racial justice and equity in the outdoors
  • Volunteer for Granite Backcountry Alliance

Bio

Sam grew up in eastern Connecticut and learned to ski at Cranmore during annual family ski trips. She graduated from Syracuse University in 2018 with a dual degree in Public Relations and Policy Studies. After spending four years in Boston, Sam moved to the White Mountains in 2022. She is a proud resident of Gorham, NH, with her fiancé, Stu, and their perfect pup Scarlett. Outside the office, you can find Sam hiking, backcountry skiing, running, paddling, and hosting trivia anywhere brave enough to hand her a microphone.